PRO-Image cc - The Public Relations Institute of Namibia - "our business is communication"

PRO-Image

Strategic Public Relations Practitioners

General training courses
	Frontline and customer care	Motivation
	Exhibition training programme	Time management
	On-the-job training for receptionists	Effective management of meetings
	Supervisory and mid-level management	Presentational skills training programme
	Media liaison and management training	Teambuilding and facilitation programme
	The Basics of negotiation and conflict resolution

Frontline and customer care			Duration: 5 days	top
Objectives: This training programme provides participants with hands-on skills and experience in dealing with customers.
Course outline: • Basic understanding of communication To teach participants the basics of what communication is in order to assist them to eliminate barriers to effective communication and enable them to communicate effectively. • The art of good customer service To teach participants to understand whom their customers are and to show them what customer service entails. • When customers complain To assist participants to deal with difficult customers and resolve conflict in such a way that the organisation is not adversely affected by the conflict situation. • Professionalism To illustrate to participants that professionalism plays a major role in creating the right image about the organisation and oneself. It also teaches the employee interpersonal skills and how to deal with superiors and colleagues. • Your business on the line To teach participants how to effectively use the telephone. It is easy to damage one’s image through the telephone as the caller relies on your voice only. The frontline and customer care training programme includes role-plays, case studies and other practical exercises to give participants practice in dealing with customers. The role-plays of participants are recorded on video and through this process they can see and hear their actions and evaluate themselves. Participants will also have to do a formative assessment and write a summative assessment on the last day. A report on the results and participation of participants will be given to the organisation.
Fee: Please call Included in this price are all programme material, audio visual aids, presenter(s) and VAT

The Basics of Negotiations and Conflict Resolution			top
Objectives: • To teach participants how to prepare for negotiation • Various techniques of resolving conflict in the workplace Conflict impacts negatively on the production of the company and through this training programme participants will be equipped to identify various causes of conflict as well as how to deal with the conflict situations. During this two-day training programme participants will be taught how to create an even better position than win/win. Besides receiving theory on the planning of negotiation and conflict resolution, this programme also has a substantial amount of practical sessions.
Modules covered are: • Establishing common ground • The eight-step plan • Identifying characteristics which may cause conflict • Dealing with the various characteristics • Identifying the ten behavioural characteristics in the workplace • Dealing with the ten characteristics • Six techniques for resolving conflict successfully During the course two video programmes are used.
Fee: Please call Included in this price are all programme material, audio visual aids, presenter(s) and VAT

On-the-job Training for Receptionists			top
Companies find it very difficult to release their receptionists for full time courses. We now offer receptionists an opportunity for training while your operations are still going ahead as normal. One of our presenters will come in and work with the receptionist. Modules covered are: • Telephone answering skills • Transferring calls • Listening skills • Office etiquette
Fee: Please call Included in this price are all programme material, audio visual aids, presenter(s) and VAT

Supervisory and Mid-level Management			Duration: 5 days	top
Objectives: • To provide participants with a thorough understanding of the traditional management process • To provide participants with delegation skills • To sensitise participants about the importance of cultural diversity and how to manage that diversity Through this training programme participants are not only given the theory of management, but are expected to apply the principles by way of practical sessions, case studies and assignments. After the course a three-hour assessment is written. During the course the participants should complete various formative assessments. Each day a summative assessment is written to measure that participants have understood the previous day’s work.
Course outline: • Introduction to management The nature of management A definition of management Different levels and kinds of management Areas of management The role distribution of managers Managerial skills at various managerial levelsConcepts of the systems theory: The systems approach in management • The composition of the management environment How to analyse the organisation’s external environment Uncertainty in the environment • Planning process Goal formulation The importance of planning Planning as a process Different organisational plans • Planning tools Forecasting Budgeting Scheduling • Organising process Reasons for organising Basic principles of organising Authority and power – are these the same? Delegation Overcoming resistance to change • Leading process Components of leadership Leader vs. manager Leadership grid – Blake & Mouton Life cycle model of leadership – Hersey & Blanchard The nature and importance of control • Controlling process Establishing standards and performances Measuring actual performance Evaluating deviations Taking corrective action Management of diversity Final assessment
Fee: Please call Included in this price are all programme material, attendance certificates, audio visual aids, presenter(s) and VAT, excluding tea/coffee and meals

Motivation			Duration: 2 days	top
Objectives: To bring an understanding to participants of their own responsibility to motivate themselves. Too often people think that someone else is responsible to motivate them, because they do not really know what motivation entails. This programme assists participants to understand what motivation is and how to motivate others. It will also be expected from participants to draw up their own goals and objectives to motivate themselves, which will demand serious and honest introspection and leave them with a new sense of direction and purpose.
Areas covered are: • What is motivation? • Motivation theories • Money as a motivator • Designing jobs that motivate people • Motivation through objectives
Fee: Please call Included are all programme material, audio-visual aids, presenter(s) and VAT, excluding tea/coffee and meals.

Time management			Duration: 1 day	top
Objectives: To assist participants to manage their time better, leading to higher productivity for the company. Time is money; therefore companies need to see time as a valuable resource, which should be managed effectively in order for employees to contribute to the bottom line. Time management should be every employee’s responsibility, yet very few employees know how to manage their time effectively.
Areas covered are: • Self analysis on how time is spent • The ideal situation • Using a diary/year-planner/file-o-fax • Setting objectives as a first step to effective time-management
Fee: Please call Included are all programme material, audio-visual aids, presenters and VAT, excluding tea/coffee and meals.

Presentational Skills Training Programme			Duration: 2 days	top
Objectives: To equip participants with a solid foundation to become better public speakers and in so doing enhance their confidence.
Programme outline: • Reasons for doing presentations • Analysing the audience • The importance of multi-cultural communication • Preparing presentations • The actual delivery • The structure of presentations • The impact of ‘visual’ communication • Using visual aids • Overcoming nervousness • Pitfalls to be avoided • Listening skills • Identifying and ‘grooming’ of spokesperson • Image building techniques in preparing for media interviews
Practical sessions: (To evaluate the development of participants after the workshop) During the practical sessions participants are videotaped, which ensures that evaluations are done in detail.
Fee: Please call Included are all programme material, audio-visual aids, presenter(s) and VAT, excluding tea/coffee and meals

Effective Management of Meetings			Duration: 2 days	top
Objectives: This programme aims to assist participants with the role of office bearers, how to ensure that meetings are productive and the value of effective meetings.
Programme outline: • The roles of the various office bearers, especially the chairman and secretary before meetings, during meetings and after meetings • How to use meetings effectively; by being productive while using the allocated time optimally • The ALLOCATE and SMART principles • The actual writing of minutes
Fee: Please call Included are all programme material, audio-visual aids, presenter(s) and VAT, excluding tea/coffee and meals

Media Liaison and Management Training Programme			Duration: 2 days	top
This training programme is aimed at senior to mid-level managers and those who may come into contact with the media from time to time.
Objectives: This training programme will provide participants with a basic understanding of how the media operate and their requirements. It serves to prepare participants to run professional media conferences and deal with the media in a professional way. All too often the media is seen as the enemy, whereas the media is actually the vehicle we use to disseminate our messages to our target publics. The media are opinion formers and therefore the importance of correct, professional and well-presented media relations is of utmost importance to the organisation.
Programme outline: • Know the media • Choose the right media for your message • Knowing the requirements of the media • The media conference • Time buying techniques • The media kit • Pitfalls to be avoided During the training video recordings are made of the participants for self-evaluation
Fee: Please call Fee includes VAT and programme material

Exhibition Training Programme			Duration: 3 days	top
It is a fact that exhibitions and trade fairs are seen as more of a nice to have, rather than an ideal way to market your products and services. Exhibiting is a marketing/public relations skill that must be learnt; nobody is a ‘born’ exhibitor’. Exhibitions become the ‘window’ to your organisation and you cannot afford to display a poor image. Every organisation can benefit from the enormous exposure that a show generates; however, it needs to be well planned. PRO-Image has a pool of expertise and experience in the field of exhibitions, and offers you the chance to participate in a programme on how to make exhibitions work for you.
Programme outline: • Planning Purpose of exhibitions Types of exhibitions – research their credibility Setting objectives Evaluation The contract • Logical set-up Strategically positioning your organisation at an exhibition Seeing the big picture Drawing up a checklist Obtaining maximum value from your stand Determining a budget • Exhibition management Exhibition rules and services Stand construction Selection of stand staff Motivation Interpersonal communication skills Day to day stand management Breakdown • Promotion Exhibition advertising Direct mailing campaign Publicity campaigns Relationship building • Post-evaluation Lead form Assessment of results (measuring your productivity) Report writing
Fee: Please call Included are all programme material, audio-visual aids, presenters and VAT

Teambuilding and Facilitation Programme			top
PRO-Image has facilitated various team buildings for a number of clients. However, our philosophy about team buildings is not to have the biggest party, although we believe our participants should have fun on the team building.
Team building: We believe that team-building exercises should achieve the following goals: • Education • Fun • Doing tasks together, thereby breaking down possible barriers between people. We also have a programme where participants need not go to venues outside town, but we will design the team building to take place in town, similar to a treasure hunt through town.
Fee: Fees for team building are determined on a project basis
Facilitation: We also facilitate at: • Strategic planning sessions • Problem-solving • Brainstorming • Needs analysis • and any form of deliberations. We employee the Participlan® and Open Space Technology method when facilitating. Through this process we harness the collective thinking of any group, without stifling creativity, yet with the highest regard for confidentiality.
Fee: Please call

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