Strategic Public Relations Practitioners
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Strategic Corporate Communication Planning |
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| Communication is not an ad-hoc happening
in an organization, but it is a planned management function aimed
at improving the mutual understanding between an organization and
all its stakeholders, both within and outside the organization. We
employ a proven formula to ensure that our strategies will address
our clients’ communication needs, leading to pro-active promotion
of the preferred image of the organisation. Functions in this area include: • Conducting of communication audits • Compiling of communication strategies in line with an organisation’s business strategy • Stakeholder analysis • Identifying relevant public relations techniques that promote effective communication in the organisation. • Setting up of evaluation techniques for communication activities |
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Pro-active Crisis Communication Management |
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| A crisis may occur as a result of
man-made or natural disaster. Pro-active crisis communication management
is aimed at protecting the reputation of an organisation in a time
of crisis. A well-construed pro-active crisis communication plan may
turn out to be an organisation’s best investment. Functions in this area include: • Conducting of workshops to assess possible crisis situations • Identifying possible crisis scenarios • Setting up crises communication plans • Preparing management for media liaison |
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Special events are always staged
to attract attention to the organization. This communication technique
is used as a platform to communicate to relevant stakeholders. Special
events should always fulfil a strategic aim of the organization.
We have experience in a wide variety of special events, being;
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| This technique of public relations
encompasses the different ways in which an organization expresses
its identity and ensures that its target publics recognize it in a
consistent way. Corporate identity is the tangible part of a brand;
hence it is vital that organizations ensure that their corporate identity
is recognisable. We believe that research plays a vital role in this
technique, as the correct impressions should be conveyed to the organization’s
target publics through the corporate identity. We can assist with the following regarding this technique: • Corporate branding and advertising (logos, symbols) • Corporate identity policies • Internal organizational communication |
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This public relations
technique affords an organisation the opportunity to demonstrate its
social responsibility/involvement in the community. It is concrete
evidence that an organisation is ploughing back into those communities
in which it has a vested interest. Although an organisation may not
derive direct benefits from such programmes, it will ultimately lead
to the enhancement of its overall image, building and protecting the
reputation of the organisation As part of this technique PRO-Image can assist in the following: • Analysing community needs that are in line with the organisation’s strategic goals • Setting up of a corporate social responsibility policy • Advising management on C.S.R. programmes • Establishment of relationships with pressure groups to promote credibility. • Formulation of sponsorship policies • Sponsorship management |
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| There is a growing recognition
throughout the world of the moral right of individual employees to
receive financial and other information about the organisation. It
is vital that this information be given to employees in a clear and
understandable form. Ongoing, effective internal communication programmes secure the support and loyalty of employees. An organisation will only be able to manage the change in its corporate culture through the proper application of various communication techniques. Professional organisations conduct surveys and communication audits on a regular basis to monitor the effectiveness of their internal communications, as employee communication needs and expectations change constantly. In this area PRO-Image cc has experience in: • Attitude surveys • Communication audits • Awareness surveys • Readership surveys • Newsletters • Annual reports |
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| One way in which the
organisation may explain its policies, procedure, products or services
to its target publics, is by means of the mass media. Not only does
information of this nature, published or broadcasted by the mass media,
result in publicity for the organisation, but it also provides them
with news. Handling journalists in an unprofessional way, invariably
leads to disaster for the organisation. We can assist our clients with: • writing of media releases • identifying the most appropriate medium according to message and target publics • media conferences – training and chairing of this form of information dissemination • image building through media management |
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| As PRO-Image is the biggest provider of public relations training in Namibia, we have a database of pr practitioners who are looking for placement in vacant posts. Companies looking for pr practitioners benefit as referrals will be done after the initial round of interviews have been done by PRO-Image. The client therefore saves on time and effort and the placement of personnel comes with a guarantee. | ||
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| Being professionals in the field of communication,
branching out into negotiations was a logical consequence. Riaan van
Rooyen has completed a diploma in negotiation skills and now offers
his services to clients in this field. Negotiation is not about winning or losing, but focuses on joint opportunity solving. The critical question therefore is : “What can we become together”. Again, this is a vital area where we can realise our mission statement – to provide our clients with a competitive edge. |
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To build the intellectual
and skills capacity of the organisation and improve interpersonal
relationships through: |
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reserved Website design - FeathaGrafix |
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